The Bizness, an American artist originally from Virginia, has excelled in urban music, especially in the reggaeton genre. His ability to sing in Spanish and English has allowed him to connect with global audiences. In addition to being a performer, he is a skilled composer who explores styles and rhythms. He has worked with different renowned producers in the city of Medellin such as Juan Rua, Daiz and Juan Valencia (Valco). Currently, he divides his time between Las Vegas and Medellín, where he finds inspiration and collaborations. His bilingual music and distinctive style position him as a promising figure in urban music.